Tuesday, August 2, the South Korean giant had in his big summer show, held for the occasion in New York, the latest addition to its range of XXL smartphones, the Galaxy Note 7, which will be marketed in Europa from 2 September.
Featuring a 5.7-inch screen, this device is distinguished by a safety innovation: it is the first brand model equipped with an iris scanner. This technology, which allows to identify and unlock the device with a front camera scanning the user's eye background, typed in that of some journalists from the specialized press.
Other specifics announced this phone (the price of which was not specified): a rounded glass screen more robust, a doubled storage capacity (64GB), and a similar camera to the Samsung Galaxy 7 released in March latest.
The race with Apple !!
With the launch of this high-end smartphone, Samsung hopes to overtake his rivals, including Apple, whose iPhone 7 expected to be unveiled in September. The two manufacturers are engaged for years a fierce commercial battle to be the world's leading manufacturer of smartphones.
In this race with shallots, the South Korean group has reason to celebrate. In the first quarter 2016, Samsung has elapsed 81.9 million units worldwide, against 51.2 million for Apple, according to figures from IDC. Despite the end of the boom of smartphones in the global market, Samsung devices prance the sales charts.
According to the firm Strategy Analytics, the Galaxy S7 Edge, launched in March, has been the brand Android smartphone model most sold on the planet in the first half. In total, more than 13.3 million copies have already been sold. A performance that the electronics giant hopes to renew, if not surpass, with the launch of this new high-end phone.
Read also : First Test of Samsung Galaxy Note 7 and All You Need To Know About it
Read also : First Test of Samsung Galaxy Note 7 and All You Need To Know About it
The group, today number one in sales to Apple, aims in particular to dig a little away with his great American rival. The Apple brand, lacking inspiration for its latest models, undergoes several months the effects of increased competition in the sector. IPhone sales have declined by 15% year on year in the second quarter 2016, leaving just over the field open to its Asian challengers.
"Global sales of Android smartphones rose by 5% year on year, from 552.2 million units sold in the first half 2015 to 577,300,000 in the first half 2016," says Linda Sui at Strategy Analytics.